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Problem Solution Mapping - Clearhead

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Problem Solution Mapping - Clearhead Skip to content part of Accenture Interactive What We Do Who We Work With Who We Are Contact Us Jobs Blog Problem Solution Mapping When you want your digital team to be: Aligned on measureable goals In try-on on the most important problems to solve Working on solutions with upper conviction for impact Problem Solution Mapping is an operating methodology invented at Clearhead based on our observations and cumulative learnings from thousands of UX experiments. We realized we could make a much worthier impact by waffly the way we chose ideas, taking time to understand and embrace problems surpassing we proposed or tested solution hypotheses. The Clearhead process resulted in a philosophical change, and we’re making traction in how we do things. Megan Millard, VP Sales + Marketing, Nau Clearhead’s strategic tideway to UX and digital product development ensures that our investments will solve our end users’ biggest problems and, by doing so, will moreover yield significant ROI for the business. Mark Friedman, President of Ecommerce, Steve Madden We ripened PSM based on the premise that any project, program or transpiration is an experiment. Promotions and campaigns Merchandising changes Copy changes UX changes IA changes New SaaS additions New full-length additions Everything So… how does a PSM workshop work? Today, PSM is at the cadre of every engagement with Clearhead clients, whether that is an Accelerator, Digital Optimization Program or Data-Driven Redesign. 01 Establish goals First, our senior consultants meet one-on-one with key stakeholders to identify what success looks like, and in what timeframe. 02 uncover problems Next, we meet with cross-functional groups. Armed with markers, post its and technology, we uncover merchantry and end user problems together. These problems are organized into clusters and prepared for validation. 03 unriddle & prioritize This step is well-nigh using analytics, stats, surveys, usability research, and increasingly to delineate, validate and prioritize each problem. We then organize a final list of problems the vestige indicates are most worth solving. The magic happens when everyone agrees on the priority of problems, using data. These articulated problems wilt the tree trunk from which all upper impact experiments, ideas and solutions grow. 04 ideate solution hypotheses Then the fun part: solution hypotheses. We use the same discovery techniques leveraged in problem research to ideate the weightier solutions for the most important problems. Ideas can come from anywhere, so we work with cross-functional teams to bring new ideas to the wall (and bring our own based on the 1000s of experiments we’ve launched). 05 develop optimization roadmap We prioritize these ideas into a proposition roadmap that takes the form of experiments, tests, research or analytics. We’re looking for conviction in the highest impact ideas to solve the highest priority problems, ultimately to move the needle on those key goals. The Outcomes Your map – an evidence-based, fully understood and well-set upon set of goals, problems and hypotheses – becomes the roadmap wideness your teams. Your Marketers, Product Managers, Merchandisers, Designers, Developers & Analysts all working on solving a worldwide set of Problems; all experimenting towards largest outcomes. From this roadmap, Clearhead helps clients start experimenting with Digital Optimization Programs and/or Optimization Accelerators. From here, all worriedness is centered virtually value megacosm through the continuous solving of critical problems. The PSM methodology helped me to focus on root rationalization problems rather than treating symptoms. Ana Grace, Former Director of Ecommerce, GoDaddy The Clearhead team worked slantingly Tesco as trusted advisors to empower and uncurl efforts to move vastitude the status quo to unzip the organizational goals. Ashish Umre, Lead Scientist--Marketing Data Science & Optimization, Tesco Next steps From here Clearhead can help you execute tests, experiments, analysis, personalization, research, disruptive design, full redesigns or help solve organizational problems. But for now, this is where Problem Solution Mapping ends. How would PSMwork for you? Let’s Talk Austin 3601 S. Congress Ave. Bldg. C302 Austin, TX 78704 United States View on Map Cincinnati 1311 Vine St Cincinnati, OH 45202 United States View on Map London 14 Grays Inn Road London WC1X 8HN United Kingdom View on Map Let’s talk. Services Partners Team Contact Us Jobs Blog Facebook Twitter LinkedIn © 2018 Clearhead. All rights reserved.