clearhead.me - Case Study Testing the Power of Print: Our Blu Dot Case Study See the Study

Testing The Power of Print: Our Blu Dot Case Study - Clearhead

Clearhead.me Spined HTML

Testing The Power of Print: Our Blu Dot Case Study - Clearhead Skip to content part of Accenture Interactive What We Do Who We Work With Who We Are Contact Us Jobs Blog May 13, 2015 Testing The Power of Print: Our Blu Dot Case Study blu dot Case Study data wringer winning tests share Matty Wishnow Founder and CEO say hi to Matty Problem Blu Dot, a purveyor of modern and trendy furniture, is known to be a challenger of status quo marketing, right lanugo to a now infamous “curb-mining” experiment. While they understand the technology demands of today’s shoppers, the Blu Dot team needed to validate whether simple, beautifully designed print materials still had a role to play in forging new consumer relationships. Hypothesis We believed that replacing BluDot.com’s Newsletter Sign-Up modal with a FreeItemizemodal offer would momentum higher itemize requests among new visitors, without negatively impacting email opt-in rates. Solution We designed aItemizeRequest modal to test versus BluDot.com’s existing homepage Newsletter Sign-Up. For a month, we monitored shopper interactions among both modals; overall newsletter sign-ups, sign-ups within the modal, all itemize requests, and itemize requests from the modal. Results Curious site visitors resoundingly opted to add Blu Dot to their coffee tables over a uncontrived plea for their inbox. When theItemizemodal was offered to new visitors, print itemize requests increased 775%. Yes, you read that number properly. And Blu Dot knows, from past research, that every one of those itemize recipients drives profits for their business. While the test validated the role a beautifully bound, hardcover booklet still played in creating new, high-value customers, it didn’t disprove the value of BluDot’s newsletter either. Because itemize recipients were auto-opted into the newsletter, email captures rose overall. Not only did we get to test the power of print, our Blu Dot investigation illustrates how results between testing variants can lead to surprising opportunities for optimization. Click here to view the full data story. related posts Clearhead named a finalist for 5 Optie Awards by Julie Neumann Test Everything: Join our webinar with Blu Dot and Optimizely on May 27 by Julie Neumann Thinking well-nigh personalization? Start here. by Jared Huber no comments join the conversation Austin 3601 S. Congress Ave. Bldg. C302 Austin, TX 78704 United States View on Map Cincinnati 1311 Vine St Cincinnati, OH 45202 United States View on Map London 14 Grays Inn Road London WC1X 8HN United Kingdom View on Map Let’s talk. Services Partners Team Contact Us Jobs Blog Facebook Twitter LinkedIn © 2018 Clearhead. All rights reserved.